Understand user intent.

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By negotiating the best overall deal and terms, you can kill two birds with one stone.

Get content inspiration.
Editorial affiliate links are placed in relevant context within the page copy. Whenever a referral partner generates many leads, it shows that their content is trusted and appreciated by their readers.

SEOs can use this as a source of inspiration for their content creation strategies.

public relations
The role of public relations (PR) is to create brand awareness, strengthen brand image and authority.

The role of SEO is to improve the overall authority of the website to obtain more natural traffic.

Since both PR and SEO require exposure to authoritative and relevant websites, they can help each other in the following ways:

Identify your target audience and trending topics.
The goal of PR is to spread the company's message and convey that message in the best possible way. Leveraging SEO for PR helps clarify who your target audience is and what their interests are, thereby increasing visibility and visibility.

One way to amplify this message is to tie it to current trends. SEOs can use Google Trends data to provide excellent insights into the search volume for specific keywords throughout the year, as well as current trending topics.

Google Trends data for the search term "dogecoin".
Google Trends data for the search term "dogecoin".
Use press releases for SEO.
Press releases will not directly provide a ranking advantage for SEO if the publication is clearly marked; as Google's John Mueller says, the best way to link in a press release is to keep it "Nofollow" according to Google's guidelines.

Additionally, Google ignores most links in press releases.

Still, press releases may interest publishers who are willing to write about your news and link naturally to your website, thus providing SEO value.

Therefore, PR should inform SEO when sending out press releases as they can be used as link bait to gain organic publications and “Dofollow” backlinks through SEO.

Create link bait
Digital PR involves acquiring quality backlinks by promoting valuable content.

SEO and PR should collaborate to create linkable assets (infographics, visitor graphics, research, interviews, etc.) that are powerful elements in gaining backlinks and increasing authority and brand awareness.

This is an example of a successful link bait created by AirHelp, which built many organic backlinks from sources like Forbes, CNBC, Daily Mail, and more.

This is an example of a successful link bait created by AirHelp, which built many organic backlinks from sources like Forbes, CNBC, Daily Mail, and more.
Turn unlinked brand mentions into backlinks.
Some media platforms are happy to write about a brand but will not link to its website in the publication.

SEOs can easily track these irrelevant brand mentions for backlinks using alerts from various tools.

An example of a Zalando non-affiliated brand mention.

An example of a Zalando non-affiliated brand mention.
In most cases, contacting the article author and asking them to link back to the website works, as it is editorially beneficial for readers to learn more about the brand and the products or services it offers.

social media marketing
Both social media marketing (SMM) and SEO require providing users with engaging content to generate traffic and stimulate conversions. They share common goals and can help each other by:

Organize content quickly.
Sharing new content on social media platforms can promote faster (re)indexing of the page, as search engines re-crawl the page by looking at and following the links in the post.


SMM can yield a lot of insights about your target audience because it’s often easier for users to share and interact with content on social media than on a website. This data allows for the creation of highly relevant landing pages that directly respond to searcher intent.

SEO can improve communication and user experience on a website by measuring which content generates the most engagement, how users interact with it, and what questions and/or issues they may encounter when using a product or service. Additionally, social media can provide more information about new trending topics as well as domain-specific and company keywords.

For example, using third-party tools, SMMs can analyze which topics on chile whatsapp data Twitter are most relevant to their brand or competitors. By sharing this information, SEOs can verify that these topics exist on the website as well.

Spark Toro Audience Intelligence Gets hashtags related to Asos.
Spark Toro Audience Intelligence Gets hashtags related to Asos.
Optimize posts with relevant keywords
Since social media platforms use keyword-based algorithms to decide what content to show users, SMMs must optimize the hashtags and keywords in their posts.

SEO can help SMMs reach the most relevant and largest potential audience on social media platforms by providing the right keywords and queries. Additionally, social media posts can appear in specific locations on the SERPs for specific keywords.