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Review competitors for overlapping and shared keywords.
Export this to a spreadsheet and filter for keywords relevant to your site (this is where the manual work starts, but it's well worth the time, especially since it helps you map out your keywords).
Keyword differences
For more information on how to use Moz to analyze keyword differences, check out this guide and free template.
5. Conduct keyword research and create a keyword map
Keywords are the core of your SEO strategy because they el salvador whatsapp data connect search queries to content listed in the SERP.
Google aims to use the keywords used in search queries to identify and present the most valuable information to searchers, also known as "search intent."
you live in Los Angeles and want to order takeout pizza, so you search Google for “Los Angeles takeout pizza.” Something similar to the image below will pop up (although it may vary based on your search history and IP address):
search intent
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