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What we shouldn't do is measure absolutely everything and attach importance to every metric. And this is where Google Analytics 4 meets our needs . Although the system takes away some of our existing tools, it gives us the opportunity to create our own. Custom reports, tailored to our needs - ones that will tell us everything as soon as we look at them. That's why I invite you to the Exploration section and I recommend making friends with it now.
This is most likely where you will spend most of your time. Explore section – what will you find there? When you enter the appropriate tab, you will see exactly this view: The website is empty and that's how it should be. The Explorations C Level Contact List section gives us the opportunity to create a report ourselves that will be perfectly tailored to our needs and intentions. As you can see, there are various templates to create.
![](https://static.wixstatic.com/media/ad8ebf_1c43f1029c9b43aa832b0c97e6061a5f~mv2.png/v1/fill/w_611,h_407,al_c,lg_1,q_85,enc_auto/ad8ebf_1c43f1029c9b43aa832b0c97e6061a5f~mv2.png)
Custom reports, and most are worth using. Let's briefly describe each of them: Free exploration – we will use this exploration most often to create the report we want; Funnel exploration – simply put, in this report we create a conversion funnel and analyze it; Funnel sequence mining – in this report we can analyze how users actually convert. Valuable report in terms of UX and consumer behavior.
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