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The web plays a central role in the purchasing process of pharmaceutical and parapharmaceutical products and companies in this sector must monitor these touchpoints with the highest quality (and firepower) to come into direct contact with potential customers, whether they are end consumers , doctors, health professionals or shopkeepers. End customers are increasingly interested in themselves and their health Too often companies operating in the pharmaceutical and parapharmaceutical sectors focus excessively on their product, neglecting the information needs of the relevant public. You need to know that your current (and potential) customers will face problems: before making a purchase and while using your product.
The starting point for an effective communication and marketing campaign is to enter the mind of the end customer, understand his needs and fears (thanks to research with users), the next step consists in responding in a targeted manner to these concerns and to solve their Web Development Services problems effectively. The informed customer manifests a new type of needs that most pharmaceutical and parapharmaceutical companies today are unable to satisfy or are only able to do so to a small extent. The current customer is looking for practical and quick solutions to independently improve their health increasingly with preventive care. For this reason he expects to find software, mobile apps and wearable technology increasingly capable of accompanying.
Him during the therapy followed and monitoring its success. It is estimated that by 2017 approximately 2 billion tablets and smartphones will have healthcare-related applications installed inside them. It is no longer possible to ignore these trends. People are looking for advice (i.e. information and content) to narrow down their choices We are referring to the paradox of choice. Normally we would think that people respond positively when they have the possibility to choose from a large variety of products, however a series of studies has shown that too wide a possibility of choice creates difficulties for the customer who feels disoriented and disoriented.
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發表於 17:19:46