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If the prospect does not make an appointment, you present your key argument: a free trial . Offer the free trial after a reasonable period of reflection – around 7 days after the appointment proposal or referral of the customer case. Also discover: [Customer case] by 20 thanks to WebConversion What marketing automation scenario for passing an XYZ score? The more they progress in their purchasing journey, the more points the contact earns.
Reading an article, clicking, subscribing to the newsletter, opening Phone Number Data an email… each action earns more or fewer points, and the score influences the maturity of the lead . Some contacts accumulate points, without taking any decisive action in their purchasing decision – downloading a white paper, requesting a demonstration, etc. Your objective : trigger a meeting to present your software and your sales arguments , in order to convince the prospect at the time of the evaluation or purchase phase.
The workflow for passing an XYZ score Configure your marketing automation scenario to offer an appointment immediately after a relevant action by the contact . Be careful, timing is crucial! At night and on weekends in particular, the meeting proposal email is perceived as an automatic email. However, the personalization of communication works in your favor: favor working hours and days. Example: a prospect who has already accumulated X points on your site.
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