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Catalan pressure Font Vella has launched in Barcelona a limited edition of 2 million bottles of mineral water whose label appears written in Catalan. The Danone bottling company is the only brand in the sector that until now has refused to comply with the Catalan Consumer Code since Agua de Viladrau began using Catalan in its bottles in . Risto Mejide and Jordi Évole rule out appearing in a book against the Catalan independence movement. A Barça player cancels his participation after receiving “recommendations” FCB arcelona obliges its youth players to learn Catalan by contract from the age of 10 and imbibe the values of the 'Catalan Society During these three years, Font Vella has alone suffered numerous criticisms from organizations that monitor that products marketed in Catalonia are labeled in Catalan. But for a few weeks, the bars of Barcelona and the vending machines of the Metropolitan Transport network of Barcelona have been offering the first bottles of Font Vella labeled in Catalan.
The Consumer Code of Catalonia establishes that consumers have the right to receive in Catalan “the information necessary for the proper consumption, use and handling of goods and services and, especially, the mandatory data directly related to the safeguarding of the health and safety.” After the approval of this standard, all Middle East Mobile Number List mineral water brands began to label their products in Catalan. A label design contest and limited production The labeling in Catalan is part of the “Thirst to Live” contest , which Font Vella has organized in Barcelona for the second consecutive year, although in 2013 it was extended to Madrid for the first time. The company selected eight artistic projects for the plastic labels that wrap its 50 centiliter bottles made by young designers, four from Madrid and four from Barcelona. Of each of the Barcelona designs , Font Vella distributed in June a batch of 500,000 bottles (two million in total) through the Horeca channel, which supplies hospitality and restaurant establishments, and through the beverage vending machines at the train stations. Barcelona Metropolitan Transport.
The novelty compared to the 2012 edition is that all the information that appears on the labels of the Barcelona bottles is written in Catalan : both the nutritional information and the corporate data of Font Vella and the title of the contest “Thirst to Live” ( “Set de viure”) and the legend “The light water” (“L'aigua lleuguera”). Last year , the Catalan on these limited edition bottles was limited to a small inscription . Font Vella claims that it is a specific case and cannot generalize it A Font Vella spokesperson explained to El Confidencial Digital that the reason for this change in the bottles has nothing to do with pressure from Catalan organizations. exp-player-logo see more The PP concludes that the Basque elections will not influence Spain This spokesperson assures that this limited edition in Catalan is a specific event and does not represent a change in the company's policy . He also states that the refusal to label products for Catalonia in Catalan does not respond to political reasons, but rather to industrial ones .
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