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It will also be an insurance policy in case a medium gets into financial difficulties and needs help," explains Matoušek. AOV and IMC are also the owners of Kuráž Media – the association holds percent of the company and the club percent.People don't understand the media. But the media usually do nothing about itAlso readPeople don't understand the media. But the media usually do nothing about itIn any case, it is a plan that can succeed when the media representative proves its viability.
Sometime in the future, Kuráž Media will hopefully be able to support its founders, but Chinese American Phone Number List first it has to grow in volume," Řehák points out. "At the moment, we assume the opposite direction, namely that the IMC will support the functioning of Kuráž Media by arranging CSR projects and support for, for example, measurement, technology and the work of professionals, in order to make the media representative service as efficient as possible," he adds.
In recent years, a number of medium-sized and smaller publishers have more or less given up on income from advertising, because it is practically impossible for them to negotiate with large contractors, participate in tenders, and automated sales systems bring only marginal income to editorial offices. That's why we want to bring advertising investments closer to CSR projects for the benefit of media that professionally create content with societal significance.
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