Anyway, now you have all the information

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The operational plan must include Action Plans to execute the strategies, which must contain: the activities that must be carried out; the execution period of each activity; how they should be carried out; who is responsible; What is the budget for the execution of each activity.To involve the team in execution, it is important that the Marketing Plan document and Action Plans are clear and available to everyone involved. When you know what to do, with a deadline and purpose, motivation is greater. Furthermore, the ideal is for Marketing to define a management methodology to apply plans and guide actions.

Currently, many teams work with Agile Marketing, which adopts agile Bahamas WhatsApp Number methodologies in project management , with short work cycles and flexible plans that adapt quickly to market responses. Agile methodology scheme Source: CoSchedule However, traditionally teams tend to adopt the Waterfall methodology, which is a linear and sequential approach to activities, simpler to apply, but with more rigid plans. Cascata methodology scheme Source: CoSchedule Another possibility is the OKR Objectives and Key Results methodology . It is a results-focused approach, which connects the OKRs of the company, the team and each professional. Regardless of the methodology you adopt, it is important to review the plan frequently.





Even in the Waterfall methodology, the Marketing Plan should not be rigid, depending on the progress of the strategy, the reactions and changes in the market, the plan must adapt to generate more results. To do this, define the evaluation and control routines. You already know what KPI to monitor, right This is already defined in the plan. Therefore, periodically monitor your results to see if you are on the right track and make necessary adjustments to your strategies. Anyway, now you have all the information you need to create an effective Marketing Plan.