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The advent of the Internet and social networks like LinkedIn have completely changed the rules of commercial prospecting. What is strategic marketing? This notion simply refers to all of the decisions, orientations and reflections relating to the marketing strategy of a company. The development of this strategy must follow a well-defined process and take into account several parameters. These include business environment, market development and technology trend. What is strategic marketing? Strategic marketing aims to ensure the long-term development of a company, so it must be in harmony with the general business strategy.
Knowledge of your market and mastery of information and communication technologies WhatsApp Number List remain essential to developing an effective marketing strategy . Indeed, to achieve its objectives, the company must be able to transmit clear and precise messages to its target audience.also What is the marketing mix? To establish a truly effective promotion strategy for its products or services, a company needs to have a good grasp of its market. Thus, we will talk about marketing mix to designate all the decisions and actions contributing to the success of a brand or its service in its sector.
This discipline thus covers several distinct and interdependent areas to ensure the effectiveness of the brand's marketing efforts. The principles of the marketing mix By definition, the marketing mix refers to all the decision-making and marketing actions necessary to allow a product, service or brand to stand out in its sector . The approach consists in particular of designing the optimal strategy to guarantee the success of its marketing and commercial operations according to market conditions. The four “pillars” of the marketing mix In order to make the best possible decisions, it is essential to never lose sight of four essential variables. They are better known under the name “4Ps”, in reference to their initials in.
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