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His wallet product is no flatter than Tim, and the concept of his product is no further. To the unsuspecting eye or the not-so-picky user, Tim’s and Kenny’s products might even look the same. However, apparently, the rest of the world that viewed his online ads did not feel that way. Turns out, Tim’s copywriting capabilities won the hearts and purchases of many prospective customers. For the same amount of online ad cost.
Kenny only brought back $20,000 in sales. Ignoring costs of sales and operations, Kenny has already lost $5000. However, instead of getting frustrated and anxious, Kenny sought to differentiate his product in a different real estate agent email list way. His wallets are mailed out in a high-end leather pouch, along with a solid cardboard box that is specifically designed to be like a jeweller’s case. The cost of packaging eats into the profits, but Kenny believes that this cost will go a long way. Kenny even attaches a letter to his mailed products to thank his customers for his purchase and offers a 30-day return guarantee. His strategy brings him into the red in the first couple of years, but he is able to secure loyal and returning customers who believe in his brand and product.
They enjoy the feeling of royalty, as Kenny’s brand catches on in the eyes of the public. The 30-day return guarantee built his prospect’s confidence in his company, and he managed to earn that trust. What’s the end result of Kenny’s journey? You can fill in the blanks, but ultimately, it is a happy ending. It’s about thinking differently. Conclusion Even the biggest businesses were once small. Regardless of the industry, businesses face common issues. Apple, the giant titan, once faced near bankruptcy before becoming the face of smartphones that we know today. And even now, their marketing momentum continues to snowball. Businesses and sales volume may be cyclical or seasonal in nature. There may be little you can do as a business owner to change that matter of fact.
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發表於 16:39:37