Every day more and more content is created

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According to the analysis, carried out in February 2015 by the LOCOWISE agency on a sample of 500 Facebook pages with more than 215 million Likes and 27,000 Posts, it emerges that the average organic coverage of Facebook pages is around 7% of the total likes . Furthermore, a fan page with a large fan base leads to a decrease in organic visibility, while a small fan base has more margin for spontaneous visibility in the users' News Feed. So It is preferable to start social activity by engaging small loyal communities with constant advertising investments, to maintain high visibility of the page. Facebook Adv  and shared on Facebook, more than a user can view.

Each time a person logs in, they might see an average of 1,500 stories in their news feed. Competition is therefore increasing and it is becoming increasingly difficult for each piece of news to obtain visibility. In addition to the increase in content, people are liking many more  Mobile Phone Number  Pages. For this reason, companies that want to have significant visibility (impressions) must invest in the purchase of advertising space. Types of advertising Any type of Adv on Facebook can be directed towards a targeted audience, selectable based on age, gender, interests, educational qualifications, etc. Advertising to generate likes on the page It is essential to create the audience: the community of fans of the page.





Advertising to increase post views Given the competition on the channel, approximately 5% of a page's fans may view the page's content. Post sponsorship allows you to reach 100% of fans and more : even those who have not yet clicked Like on the page will be able to see the post. Advertising to generate clicks to the site It is a display proposed to a targeted audience which is taken from Facebook to an external web page. Marco Maggetti Marco Maggetti Press Marco Maggetti Marco Maggetti Social Media 8 new social media platforms marketers should keep an eye on in 2023 How the Twitter algorithm works: the formula revealed 11 Alternatives to Google Analytics for Analyzing Your Traffic Data What are the best times to post on social media?