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December 26, 2017 43 comments Author: Paweł Gontarek Share: When analyzing a website in terms of an SEO audit, one of the stages is the proper selection of keywords. How to choose keywords for positioning is important - I won't discover America here. It's easy when you receive such keywords from a client, but it's worse when the client says "I rely on your knowledge and experience." Keywords, especially when optimizing an online store, are a basic element of the audit. 1.
How to choose keywords for positioning a) How to choose keywords for a small player Mr. Zenek, who runs a jewelry store and knows the competition and the market, provides us with all the data perfectly. And we get the following keywords: rings, diamonds, white gold, wedding Phone Number List rings and so on. Everything is presented beautifully, except that the seowiec is starting to go bald (it turned gray at the first keyword). At this point, you should go to Mr. Zenek and explain that generic (single) words will give him traffic, but it will not be kosher, it will not convert.
People entering a generic word into the search engine, first of all, do not know what they are looking for, secondly, they can only look for a definition, thirdly, it will take years for such a phrase to be among the top ones (light years for a newly launched store). Therefore, we politely, but firmly, suggest to a potential audit client to expand keywords and thus change the architecture of his website in order to gain more traffic for a larger number of long-tail keywords.
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