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This way you can see which keywords have an above-average conversion rate and which generate the most revenue. Use this data to determine at keyword level where the highest sales potential is. Google Ads contains a handy predefined report where organic data and paid data can be easily compared. This information gives you a global understanding of how organic search terms and paid text ads are performing. This way you can quickly spot major differences in results.
Run the report You can run the report by going to the reports tab at the top right of your Google Ads account. Then you go to predefined report → Basic → Paid & Organic. The only condition is that the Google Search Console account must be linked. Unfortunately, this data photo editor does not show the conversion values from advertising campaigns by default. You can get more insight into results by following these steps: Start by running a Google Ads report and include the conversion rate, revenue, at the keyword level.
Make sure you only print exact keywords over a period of at least three months (depending on the amount of data). Sort the search terms based on sales. Map the current organic clicks, impressions, position and monthly search volume of these Google Ads search terms. Then group search terms. Create groups that have the same intent and should rank for the same organic page. Prioritize the organic optimization based on volume, current position and potency.
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