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Read also about: product-market fit What types of competitors? related to the type of competitors and whether there is a difference between one type and another, and the types of competitors in general are summarized in the following: Direct competition Direct competition means those companies that live in the same location as the establishment, offer the same products, and provide the same services to the same customers. Indirect competition It is a secondary competition represented by companies that reside in the same location as the organization, but offer products and services that are relatively different from the company’s products on the market, and they also target customers of different levels.
Alternative competition It means those companies that occupy the same area as the organization, but provide products and services that differ from what they offer, and target the same customers. What are the objectives of competitor analysis? The objectives phone number database of competitor analysis provide a complete customer end your qualitative data better through session replays, user surveys, and more. When should your company invest in Product Analysis ? Product analytics can benefit your company any time you want to influence and improve user experience. Here are some reasons you may need to implement product analytics. 1- When you care about the experiences that users have on your site, and you care about improving them. 2- When you produce a product that people prefer. 3- When you want to scale right, grow your data value chain, increase user retention and conversion rates, and reduce customer churn.
When you want to master your data storytelling and ensure that you continue to evolve with the market. The best product analysis tools 1- FullStory FullStory is a digital experience intelligence platform designed to help businesses answer the questions they have about customer experience. Built on a powerful analytics engine, the DXI platform provides retrospective insight into how people interact with your site or app and links customer interactions to metrics that matter. 2- Google Analytics Google Analytics is a major tool in the field of analytics. It provides a low-cost solution to monitor user traffic and overall product usage. The main strength of GA is its integration with Google Offers and other tools that collect data from your tech stack. Google also recently released its new device, the GA4. 3- Mixpanel Mixpanel is product analytics software that enables teams.
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