To be able to coordinate their activities

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The foundation for coordinated action. This need is especially acute for distributed teams, who cannot observe each other's behavior outside of what is happening on the collaborative platform. They also don’t have the advantage of knowing each other’s availability and needs like teams working in a single location. Setting the stage requires agreeing on the team’s mission (What are our responsibilities?), establishing team goals (What innovation outcomes are we trying to achieve?), and defining team member roles and responsibilities (Who is responsible for what?) Innovation process? ), and develop strategies to achieve innovative outcomes (how do we achieve this?).

We find that teams are better prepared to integrate disparate knowledge when a collaboration platform allows them to document their mission and goals, roles and responsibilities, and create process roadmaps. Team members can access and revisit these documents anytime and anywhere at their convenience. Access to these documents makes the independent actions taken by subject matter expert members in different knowledge areas more meaningful. This also allows them to see the forest for Job Function Email List the trees. For example, one participant in the study emphasized the importance of using a collaboration platform that allows team members to immediately understand who is responsible for what and how each member fits into the overall goal. When team members are geographically dispersed, they need to understand each member's role in the overall plan. Otherwise, you run the risk of team members rowing at the same speed but in different directions. Empower complex execution.



Setting the stage is not enough. Complex problems, different experts, and different information formats can complicate the collaboration process. Platforms that support multiple media formats give teams more options. Knowledge can be exchanged and integrated through text, audio, video, images, virtual environments, and shared whiteboards. Our research shows that collaboration platforms that support multiple formats give teams the flexibility they need. Team members also need.