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Only in the queue are aspects such as the desire for escape and entertainment, ongoing trends and references to real facts and events. All this inevitably translates into choices of content marketing mix and types of content used in your strategy. It is no coincidence that informative content dominated in , preferring entertainment content, viral content or content linked to influencers and prominent figures in the social world. informative contents.jpg Greater clarity also emerged with reference to KPIs in particular, notoriety, brand awareness and ability to reach new audiences and the correct measurement of results , mostly entrusted to specialized agencies or internal resources, taking advantage of the tools made available available from digital platforms.
ADVANTAGES AND DISADVANTAGES OF CONTENT MARKETING STRATEGY Among the photo editing servies most encouraging elements that emerged from the study, we must not forget a greater awareness on the part of companies and investors about the advantages of a brand content strategy . In first place, among the recognized advantages, stands the ability to create engagement and interest the target % . Followed by the greater ability to better develop and clarify the message to be conveyed compared to traditional media, that of completing the communication strategy, as well as improving the corporate image, promoting memory and brand awareness.
BLOGS Content curation tools tools not to be missed Publication date Living in the information age requires that individuals and companies manage, organize, and share information with others, and that they do so efficiently Manage, organize, share information with others. It has now become a full time activity, which sees us committed to combating daily information overloading in order to spread and make our contents emerge. But what is the goal? Be recognized as an expert in the field. Tell us what is important for our business. Recognize and address potential customers, offering them answers.
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